Modification of the original logo by Armando Testa. Highlighting of the red element .
Both master brand logo an sub brand logo maintain the characteristic 12 degrees angle of Lavazza original brand logo.
3 D rendering of the first banner proposal.
3 D renderings of both banners: suspended and flag .
The task was to create a series of banners for Lavazza Coffee Shops by taking inspiration form the master brand logo created by Armando Testa and from the sub brand logo Lavazza Espression.
The idea is to create a recognizable logo suitable for being used in different situations.
YEAR: 2013CLIENT: LavazzaPARTNER: M. Cipriano, F. Di Noia