The corporate identity project developed for “Rude” embodies two of the company’s hallmarks: experimentation and high technology.
The use of charcoal grey recalls carbon fiber – the material used in prototypes – the red symbolizes the dynamism that distinguishes the products and the company’s philosophy.
The monogram is developed starting from the initial letter of “Rude” and with its edged shape intends to recall the use of last generation’s hi-tech materials, its design allows for an easy use on various media.
The logo in its full institutional version has a space reserved for the claim (“go further”) that can be replaced if necessary by a product’s name.
